DELTA TECNICA: BECOMING A SMARTER BUSINESS

Resumo

This case presents the implementation of a new way of analyzing historical data at Delta Tecnica, a Brazilian company based in São Paulo State specialized in contracting infrastructure work and reports the actual application of a solution to help data-driven decision making through the use of analytical tools. Over the years, Delta Tecnica had carried out major national infrastructure projects, achieving notable diversification in its portfolio. However, the company was facing difficulties in improving the analysis of its data and information. Most of Delta’s leadership decisions were made ad-hoc and intuitively, they were rarely data driven. The company was making little use of the ability to decide based on objective evidence. This sometimes led to negative consequences such as wasteful practices and lack of reliable data for planning. This case can be utilized in undergraduate and graduate-level courses in general management, information management, and business strategy. The case can also be used in executive-level courses with more in-depth discussions on decision-making processes.