Inteligência artificial no ambiente de negócios: Identificando proximidades temáticas por meio da análise de cocitação

Fabiano Rosa Lamoglia, Renato Cruz Mendes, Rosana Pinho Galiza, Aracéli Cristina de Souza Ferreira

Resumo


Presente desde a concepção dos produtos, vendas, estratégias de marketing, recrutamento de pessoal, bem como na geração de informações úteis e tempestivas para auxiliar a tomada de decisão, a Inteligência Artificial tem se tornado instrumento indispensável no cotidiano organizacional. Assim, o objetivo desta pesquisa foi apresentar uma estrutura intelectual por trás dos estudos sobre o tema no contexto do ambiente de negócios, destacando a inter-relação entre os mais relevantes trabalhos, de modo a evidenciar as principais correntes de pesquisa. Para alcançar a finalidade proposta, selecionou-se uma primeira amostra com 469 artigos extraídos da Web of Science que continham o termo artificial intelligence no título, resumo ou palavra-chave e, em seguida, 501 trabalhos citados pela amostra principal. Os resultados identificaram três fatores que representam as principais subáreas da Inteligência Artificial estudada no âmbito empresarial: i) serviços focados na individualidade do usuário (serviços personalizados); ii) humanização das máquinas; e iii) aprendizagem de máquina.


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