SUCCESSFUL STARTUPS: DO THEIR ENTREPRENEURS SHARE A COMMON CHARACTERISTIC?

José Roberto Securato Junior, Oscar do Amaral Adorno, Bernadete de Lourdes Marinho, José Roberto Ferreira Savoia

Resumo


It is challenging to define what makes a startup successful and which factors
determine the success of a startup. In this paper, we have assessed the characteristics of the key individuals that run startups in Brazil to validate their profile as entrepreneurs according to SEBRAE (2018), but we could not find individual characteristics that explains what it takes to make a startup survive at least 3 years and make one sale, which we labeled as Successful
startup.

Palavras-chave


Entrepreneur profile, startup, success, entrepreneurship

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DOI: https://doi.org/10.6034/rmpe.v14i3.1377

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